REBRICKULOUS | Live-action Entertainment Series
REBRICKULOUS is LEGO's first live-action branded entertainment series. Debuting in 2017, the series has over 150 episodes and has garnered 100's of millions of views. Its popularity led to development the LEGO Masters series on ABC.
REBRICKULOUS is a Webby-nominated, World Record-breaking series that embraces what it means to build beyond the box.
Marketing to Moms |
'Keep Building' Campaign
From 2014-2017, LEGO ran the Marketing to Moms campaign encouraging young girls to be exactly who they are. This included cross-platform executions, linear tv media buys, paid and organic social strategies, and influencer integrations. The target audience was millennial moms of young girls. The commercial below has received over 11 million views on YouTube.
LEGO RePlay | Global Campaign
Rebuild The World
In 2019, LEGO launched their first internally-run charitable initiative to recycle gently used bricks. This campaign needed an umbrella asset that could be cut apart and recombined into several unique pieces of social content. It also needed to be understandable from a global perspective, independent of voice over or text.
